Look, it’s long since been established that as much as success in business or in any area of life really is as a result of a lot of hard work, that’s not all one needs. You need opportunity, which is a conduit of luck, so luck definitely has a lot to do with your success. The biggest of corporations owe much of their success to the consumer who buys their product or service and so consequently the bigger the success realised by a specific entity, the bigger their Corporate Social Responsibility (CSR).
For those of us who operate as small-to-medium enterprises, freelancers and independent contractors, the urge to pass the buck completely must be kept in check because it’s very easy for us to want to leave everything to the biggest of corporations by way of social responsibility. We all have our roles to play however and as much as we can point to our social responsibility in a sense being proportionate to the size of your enterprise and success, the lines are a bit blurred. The boundaries aren’t explicit.
Don’t fall into the trap of choosing the easy way out though and perhaps doing less than what you think you should be doing. Always do a little more.
We’re not going to leave it up to individual goodwill though, because that can only go so far. Yes, there are more good people than there are evil people in this world, but there are so many factors which can cloud individual goodwill, mostly driven by raw survival instinct.
So what we’re getting at I guess is that you should take a bit more of a positive approach to honouring your social responsibility. There should be something in it for you and you should get something out of it. That’s the only way you’ll make sure to do the good that is required of you and generally run your operations in a way that benefits the environment as opposed to harming it, but how exactly do you make sure of this?
Strategic Goal Alignment
Every business or economic venture is naturally driven by some or other goal and it’s these goals which form part of your core operations. Naturally this where your focus will be, but if you align those goals with your social responsibility then doing your bit will never feel like a chore.
For example, sorting your waste using the different waste bins provided by https://uk.glasdon.com/ can save you money in the long run if the recyclable waste is sold, while at the same time you’re doing your bit by way of your social responsibility, without taking anything away from your regular core operations.
Fortification through Delegation
Fortifying your actions which are geared towards social responsibility can be as easy as entrenching them into your regular operations, to the extent that the delegated tasks taken on by employees and ground-level management achieve both objectives. Going back to the example of the separation of waste, if those simple bins form part of your regular corporate environment, honouring your social responsibility to that end will be nothing more than second-nature.