Image by Peter Alfred Hess via Flickr
Shoppers often tend to select what they purchase based on colour. In fact, colour can account for the majority reason people buy one product instead of another. But, the influence colour has on consumer behaviour is not just confined to merchandise. The colours that surround shoppers can also influence whether or not they spend their money. In fact, colours in a store format can create a range of different emotions and store retailers ought to be using that as part of their retail merchandising plan. Here are a few ways colours influence shoppers.
- Colour tells a story.
Instead of just choosing a random colour, it is more effective to start a theme and then choose colours that represent your concept. For instance, capture the essence of the seaside with colours that remind shoppers of water, sunshine, and sand. It tends to transport them into a place they associate with happiness and relaxation, making them want to stick around the shop for longer.
- Colour can induce calm and comfort.
Warm colours such as browns and oranges are reassuring and inviting for shoppers, whereas cooling shades like blue and green have a calming effect. Orange makes people happy and they are more likely to stick around for longer. Hire reliable commercial painters on the Gold Coast to help choose the perfect colours for your store.
- Draw attention to products
Brighter shades such as red and yellow grab a shopper’s attention, getting to stop and take notice of a product display. Yellow, actually, is the colour first perceived by our retina, and red has long been associated with stopping! Bold colours ought to be used sparingly, though, as too much can induce agitation. So when you reach out to an acrylic display rack manufacturer for your store’s custom display stands, make sure to come up with designs that incorporate the right amount of these colours and design them according to the store’s overall appearance.
- Brand recognition
Colours can also help to increase brand recognition by as much as 80 percent. Finding creative ways to work your logo’s colours into the retail design can help customers associate the colours with your brand and business.
- Make sure you highlight your product instead of overpowering it.
It’s important to ensure you do not drown out the products you are selling by immersing it in far too much colour. In the retail industry, you should aim for the merchandise to pop and not your surroundings. For example, if you are selling lingerie, bold colours will probably work well against the delicate products. If you sell electronics, though, too many bright colours and flash shades will detract from the product’s sleek, clean look. You want to try and avoid an explosive colour that customers will find irritating. Instead, go for cheerful tone that induce a good dose of life into your retail space.
Seek the help of a commercial painter in choosing the right paint colour for your store or establishment. Your store will have a fresh new look and your customers will also be enticed to visit your store or purchase your products.
